I am very proud to be supporting my friend Fiona Argyle in her quest to save our skins. Global Babe was born in Singapore by formally launched a year ago from her little stall at the famous Saint-Tropez market in the tree-lined Place des Lices. Her ‘strong hats’, as they are called, sold like hot cakes.

Wide brimmed and floppily fantastic they not only embody Saint-Trop chic but they do a darn good job of protecting your face (and shoulders and décolleté) from the sun which, sadly and very scarily, suncream does not do alone.

And I am sure you can imagine what happened next: press coverage a-plenty, from the FT’s how to spend it to the Mail on Sunday’s You Magazine. Slightly less predictably, her iconic strong hats also went on to be the first *ever* sun hats to be validated by the British Skin Foundation.

For the entire month of February – yup, all 28 days, starting from today – I will be wearing a hat a day and posting it on my Instagram feed (@Changmoh) and Facebook  page. It will come everywhere with me: the school run, the petrol station, walking the dog (gosh what a glamourous life I do lead…but you get the gist). When I am inside, I’ll roll it up and pop it in my bag.

And yes, before you mention it, I did consider that even the most loyal instagram followers might get massively bored with looking at my mug for 28 whole days; so for a face a day, they’ll also be a fact a day. For instance:

Did you know that Singapore is located in a region with the highest UV index in the world? It’s all here on the World Health Organization website. Scary but true I am afraid.

Global babe sunhats are machine washable and come in two styles: the fabulous and huge à La Plage (top shot and immediately above) as well as the thoroughly wearable regular size (Independent on Sunday shot). I love and wear both. Each hat has a special wiring system that lets you fine tune and adjust the brim to be exactly as you want it. Click here for details.