The launch of Apple’s new iPhone may be just around the corner, but if you opt for ‘book’ technology there is the promise of no cables, eternal battery life and “no lag…no matter how fast you scroll.”
Ikea’s bookbook is the best technology since…well, the book.
Click below to watch the most brilliant video launching their bog standard 2015 catalogue in a massive parody of one of Apple’s product launches.
Ikea’s official Youtube video for the bookbook launch, that went up just two days ago, has already amassed over 4,700,000 views and has been featured everywhere, from Forbes to Time magazine, the Huff Po…and now of course here *winks*.
Extra points for anyone who can spot the standard HDB mailboxes towards the end of the clip.
Who says Swedes don’t have a sense of humour?
Catalogue still courtesy of the Decoist