I have been ‘in a relationship’ with SK-II ever since my Mother-in-Law went to a school reunion here in Singapore, about five years ago now. The youngest looking person in the room – by far – admitted that she had been using it for thirty years (she crumbled under some close questioning; my MIL* is ON IT when it comes to skincare).
I am prepared to invest in my skin and, on the strength of just how good this woman looked, I bought their Facial Treatment Essence which has received rave reviews – not only from the youthful-looking sixty-year-old auntie – but from most beauty eds around the globe. I use mine morning and night.
I am also a fan of their crow’s feet eye cream called Wrinkle Specialist. Read my previous review of it here, written over a year ago.
In a bid to make people think about the skin aging process early on, so that they can actually do something to help it, SK-II have launched a really rather inspiring campaign which you can watch below. It struck a chord with me on the basis I am now making a very conscious effort to look after my body/face/skin/self (I’m on day 3 of a self-inflicted 15 day juice cleanse…God, I’m hungry).
My favourite is ‘Future Me’ – a video where someone in her twenties receives text messages from her future self who gives all sorts of advice to help her make the right decisions in life. I could do with meeting that part of me now, actually.
Here it is. It’s just one minute long:
The second video, ‘Skin Destiny’, carries a similar message: get your head around the idea that you are in control of your skin and you can do something about the aging process. Today. Your destiny is actually in your hands.
**This post has been sponsored by SK-II, but – as always – all thoughts are my own**
*MIL is the Singaporean abbreviation for Mother-in-Law